One easy thing that I notice sites don’t optimize are their images. I often see large images that are uploaded into a CMS or other page and just sized down, not scaled, mind you, just resized small.
New website quickly navigates and makes sense of complicated data from Higher-Education IPEDS website and allows for comparisons and benchmarks of colleges and universities in seconds.
We live in an interesting time where the place that I find myself watching ads, on purpose, is on YouTube.
A college’s website is no longer just the online version of their brochure, it is a place where people go to find detailed information. Like any website, if it’s difficult to access or find information, people will likely move on to their next choice. Update your school’s website to tap into this new generation of students and technology.
I feel it’s time for a design resource that we as professional web people in higher education can use to see what other institutions are doing well, but with some important additions, and some important omissions.