Hyperlapse: a higher-ed marketing disruptor?

Written by Mike on August 27, 2014

On Tuesday, August 26, Instagram, which is owned by Facebook, released a new app called Hyperlapse, an app for taking long videos, compressing them and stabilizing them.


What video is more cringe-worthy?

Written by Mike on August 11, 2014

Here are two expensive marketing campaigns based around videos of people rapping that probably shouldn’t.


Can a clever commercial really help your brand?

Written by Mike on August 7, 2014

Good old KMart. I remember my grandmother taking me there when I was a kid. The blue light specials. The cafe in the back of the store with popcorn and Icees. The only section I really cared about was the toy section.

Since then, I don’t think I’ve been in a KMart more than a handful of times. It never seemed to keep up with the Joneses – it never had the massive marketing machine of WalMart or the coolness factor

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The LeBron Social Media Effect

Written by Mike on August 4, 2014

We decided to have some fun with the return of LeBron James on our University social media accounts.