If you don’t have a Facebook fan page for your institution, you should. Stop reading this, go make one, and then come back. I’ll wait.
For those of us who do manage our institution fan pages on Facebook, I noticed a new feature yesterday when I wanted to send an update to our “fans.” I see that you can now target those updates to a specific demographic. Here’s a screencap of the menu:
I think this opens up a whole bunch of new opportunities for us – we can now target alumni specifically or current students. You can also just target a specific geographical area. Very interesting.
I used this to target 17-21 year olds a few weeks ago when publicizing the Butler Blogger application. Worked like a charm. Very cool update and another reason that you need to be the admin of your school’s page!
[...] HighEdWebTech comes news that owners of Facebook fan pages can now create targeted updates on Facebook fairly easily, thanks to a feature that allows you to slice and dice your fans [...]
Good stuff. Thanks for sharing.
Our institution has yet to create a fan page on Facebook but we’re working on it.
[...] institution? Target the updates you sent to your “fans” As Mike Richwalsky explained in a blog post last week, it’s now possible to target your updates by location (country, state, city), age [...]
…great update to typical undergrad recruits would be an app you’ve made available in Facebook that allows them to have academic/extracurricular interests pushed to their Facebook profile.
…wait…we do that!