Communications
Marketing and Testing Via AdWords
This video from Tim Ferriss and Kevin Rose is interesting for a lot of reasons – but I think there are some things we can take away from it in higher education.
In particular, I like the idea of testing product names via Google AdWords. In the video, Ferriss talks about the process he used to [...]
Goal Setting Via Postcard
As part of the IT Managers session back in September, one of the sessions talked about goal setting and prioritization. One of the activities had attendees writing down some goals and things to think about on note cards. When we finished, we put the cards in an envelope and addressed them to ourselves. We returned [...]
My First TV Commercial
I’ve done lots of online videos and I’ve assisted in commercial shoots before during my stint at an advertising agency, but I’ve never been responsible for one from start to finish until now.
As you’ll see its a relatively simple spot, but the challenge was to show all 11 varsity sports as well as have some [...]
