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	<title>HighEdWebTech &#187; Communications</title>
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	<description>Higher Ed Web Development</description>
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		<title>U.S. News Starts Charging for Best Colleges Logo for Web, Print and more</title>
		<link>http://highedwebtech.com/2010/08/16/u-s-news-starts-charging-for-best-colleges-logo-for-web-print-and-more/</link>
		<comments>http://highedwebtech.com/2010/08/16/u-s-news-starts-charging-for-best-colleges-logo-for-web-print-and-more/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:14:31 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[College Rankings]]></category>
		<category><![CDATA[U.S. News & World Report]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=1507</guid>
		<description><![CDATA[Today, the US News &#038; World Report college and university rankings were released to schools around the country.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Marketing and Testing Via AdWords</title>
		<link>http://highedwebtech.com/2009/03/31/marketing-and-testing-via-adwords/</link>
		<comments>http://highedwebtech.com/2009/03/31/marketing-and-testing-via-adwords/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 18:26:37 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[angel investing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[Kevin Rose]]></category>
		<category><![CDATA[Tim Ferriss]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=637</guid>
		<description><![CDATA[This video from Tim Ferriss and Kevin Rose is interesting for a lot of reasons &#8211; but I think there are some things we can take away from it in higher education. In particular, I like the idea of testing product names via Google AdWords. In the video, Ferriss talks about the process he used [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Goal Setting Via Postcard</title>
		<link>http://highedwebtech.com/2008/10/20/goal-setting-via-postcard/</link>
		<comments>http://highedwebtech.com/2008/10/20/goal-setting-via-postcard/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 19:31:06 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[note card]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=260</guid>
		<description><![CDATA[As part of the IT Managers session back in September, one of the sessions talked about goal setting and prioritization. One of the activities had attendees writing down some goals and things to think about on note cards. When we finished, we put the cards in an envelope and addressed them to ourselves. We returned [...]]]></description>
		<wfw:commentRss>http://highedwebtech.com/2008/10/20/goal-setting-via-postcard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My First TV Commercial</title>
		<link>http://highedwebtech.com/2008/10/13/my-first-tv-commercial/</link>
		<comments>http://highedwebtech.com/2008/10/13/my-first-tv-commercial/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 15:16:31 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[Allegheny]]></category>
		<category><![CDATA[allegheny college]]></category>
		<category><![CDATA[Josh]]></category>
		<category><![CDATA[online videos]]></category>
		<category><![CDATA[Penny]]></category>
		<category><![CDATA[varsity sports]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=244</guid>
		<description><![CDATA[I&#8217;ve done lots of online videos and I&#8217;ve assisted in commercial shoots before during my stint at an advertising agency, but I&#8217;ve never been responsible for one from start to finish until now. As you&#8217;ll see its a relatively simple spot, but the challenge was to show all 11 varsity sports as well as have [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>GaryVee Keynote</title>
		<link>http://highedwebtech.com/2008/09/29/garyvee-keynote/</link>
		<comments>http://highedwebtech.com/2008/09/29/garyvee-keynote/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 12:45:13 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[recent Web]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=225</guid>
		<description><![CDATA[I&#8217;m a big Gary Vaynerchuk fan, and he continues to put out compelling and thought provoking content. Here&#8217;s his keynote from the recent Web 2.0, and it&#8217;s no exception. Even though it&#8217;s geared at businesses, there are some definite take-aways for higher education, especially the bits about putting your content in as many mediums as [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>College Search 101</title>
		<link>http://highedwebtech.com/2008/09/25/college-search-101/</link>
		<comments>http://highedwebtech.com/2008/09/25/college-search-101/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:49:32 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college search]]></category>
		<category><![CDATA[college search 101]]></category>
		<category><![CDATA[college search process]]></category>
		<category><![CDATA[collegesearch101.org]]></category>
		<category><![CDATA[scott friedhoff]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=221</guid>
		<description><![CDATA[At my institution, we&#8217;ve launched a new video series that contain tips and tricks to remember during the college search process. We&#8217;ve just launched 9 of these short videos on YouTube and an accompanying web site. Here&#8217;s an example of one of the videos: The videos aren&#8217;t specific to institution and feature our VP for [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Beyond YouTube Webinar</title>
		<link>http://highedwebtech.com/2008/08/21/beyond-youtube-webinar/</link>
		<comments>http://highedwebtech.com/2008/08/21/beyond-youtube-webinar/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 13:15:48 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Amazon AWS]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[beyond youtube]]></category>
		<category><![CDATA[beyond youtune]]></category>
		<category><![CDATA[higheredexperts]]></category>
		<category><![CDATA[Karine Joly]]></category>
		<category><![CDATA[mike richwalsky]]></category>
		<category><![CDATA[online videos]]></category>
		<category><![CDATA[richwalsky]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=143</guid>
		<description><![CDATA[On September 24 at 1 p.m. EST, I will be presenting a webinar with HigherEdExperts.com entitled Beyond YouTube: How to host and promote your online videos on the Web. This webinar will provide an overview of the available video sites out there including the different types of YouTube channels, affordable and scalable cloud hosting, Facebook, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content and Community</title>
		<link>http://highedwebtech.com/2008/08/13/content-and-community/</link>
		<comments>http://highedwebtech.com/2008/08/13/content-and-community/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 16:45:50 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[admissions social networks]]></category>
		<category><![CDATA[alumni communications]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[feature-rich social network]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[online alumni communities]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=126</guid>
		<description><![CDATA[There&#8217;s so much talk in higher ed circles about social networks, and whether or not to build your own, or use Facebook, or use a vendor and it&#8217;s not just the admissions side but the alumni side as well. Every platform and vendor solution has their bells and whistles, feature sets, RSS, friending, badges and [...]]]></description>
		<wfw:commentRss>http://highedwebtech.com/2008/08/13/content-and-community/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Renew Your Domain Names</title>
		<link>http://highedwebtech.com/2008/07/02/renew-your-domain-names/</link>
		<comments>http://highedwebtech.com/2008/07/02/renew-your-domain-names/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 14:02:37 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[chatauqua]]></category>
		<category><![CDATA[Chautauqua Institution]]></category>
		<category><![CDATA[entertainment site]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine wise]]></category>
		<category><![CDATA[search placements]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[web address]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=81</guid>
		<description><![CDATA[There isn&#8217;t much chance that your institution will stop using its .edu domain name, but sometimes we register special domains for a marketing campaign, admissions push or other purpose. Often, after a campaign has completed, or your marketing materials move on to the next theme and message, those old domains are left lying around, often [...]]]></description>
		<wfw:commentRss>http://highedwebtech.com/2008/07/02/renew-your-domain-names/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Print is dead. Well, not exactly what I&#039;d call dead.</title>
		<link>http://highedwebtech.com/2008/06/03/print-is-dead-well-not-exactly-what-id-call-dead/</link>
		<comments>http://highedwebtech.com/2008/06/03/print-is-dead-well-not-exactly-what-id-call-dead/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 13:00:25 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[alumni]]></category>
		<category><![CDATA[alumni communications]]></category>
		<category><![CDATA[college magazine]]></category>
		<category><![CDATA[key communications]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[online alumni communities]]></category>

		<guid isPermaLink="false">http://highedwebtech.com/?p=60</guid>
		<description><![CDATA[I like to tease our graphic designer here by telling her repeatedly &#8220;print is dead.&#8221; It&#8217;s not dead, of course*, and has an important place in admissions and alumni communications. At least on the prospective student end, the majority of their contact with our institutions is online. For alumni, I think the trend is tipping [...]]]></description>
		<wfw:commentRss>http://highedwebtech.com/2008/06/03/print-is-dead-well-not-exactly-what-id-call-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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