Marketing
Quick and Easy A/B Testing with Bit.ly and PHP
Right before the holiday break, several of us in the marketing group were reviewing a few banner designs for our homepage centerpiece. Both were good, and we couldn’t decide which one we liked better. So, we let the people decide. Enter quick and dirty A/B testing. There are many tools to help you do this, [...]
Justify This
I could take or leave Dilbert for the most part, but the strip this past Sunday was especially meaningful for those of us in charge of managing web change and scope requests on the web. One thing I do not miss from my advertising agency web days are justifying change requests and change of scope [...]
QR Codes Everywhere But Higher Ed?
I’ve blogged a few times about the increase of use of QR codes by companies, especially when it comes to marketing. Their use is especially on the rise, and I’m encouraged each time I see a large company begin to roll them out for their customers. Imagine my surprise when I noticed that just about [...]
