Marketing and Testing Via AdWords

This video from Tim Ferriss and Kevin Rose is interesting for a lot of reasons – but I think there are some things we can take away from it in higher education.

In particular, I like the idea of testing product names via Google AdWords. In the video, Ferriss talks about the process he used to name his book, The 4-Hour Workweek. He would buy AdWords placements for many different titles and see which one got the best click-through rates. The ads went to blank pages and he got great market data for a relatively small amount of money.

Might be an interesting thing to try when we’re thinking about marketing slogans and branding in higher ed.

The video also has interesting information about angel investing and advising new and small businesses. If you’re interested in how some pretty visible people look at investing, you may learn a thing or two.

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