Exploring Higher Education Web Development Job Titles

We are adding to our web team here and are facing a challenge.

What do we call this position?

Every college and university calls their web people different things. We have posted this job as a “web content coordinator,” but that’s not exactly indicative of what this person is going to do, which includes:

  • Rock WordPress like no one’s business
  • Work with offices across campus to create compelling content
  • Design graphics and banners
  • Shoot basic video and edit it for the web
  • Interview students, faculty, staff
  • Support the constituents across campus as they work in a CMS
  • Shoot photos with our fancy camera
  • and a ton more…

Those are a lot of hats to wear, and it’s more than just coordinating content across a CMS. I don’t know if “Web Content Coordinator” is an apt description. Since I doubt John Carroll will let me have a position with a title of “Web Ninja,” I’m stuck.

As research, I’d like to ask you about your title, and also what you think would be an accurate description of what you do.

I will share this research next week. I’m not asking for name or email, just titles, and an optional field about what type of institution you work for. I’m interested if the size of the school influences a certain type of title.

Thank you in advance.

4 comments

  1. Don’t forget the CUPA titles. Using their titles makes dealing with higher ed HR folks a lot easier.

    The CUPA titles and descriptions from their “Mid-level Positions survey for “Web Technology” are

    5531 Manager, Web Services/Web Master. Responsible for development and maintenance of the institution’s Web site and creation and management of the site’s content. Also responsible for selection and implementation of Web tools and resolution of performance issues such as speed of access. Monitors Web site use and trends.

    5532 Web Graphics Designer. Sets graphical and style standards for the institution’s Web site. Works with other departments to design graphics and layout. Executes Web page design using WYSIWYG tools and has basic knowledge of underlying code.

    5533 Web Content Developer. Works with other departments to create Web page content. Responsible for development, maintenance, and documentation of program code and security of Internet-based applications. Uses programming languages such as HTML, .NET and XML.

  2. I think that works, Karine, but there are sometimes issues when it comes to classifications and the link internally calling something a “manager” job, as that usually involves overseeing people. Just my initial though.

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