We’re doing some videos profiling several graduate departments on campus. They’re beautifully shot by my friends and former co-workers at Route1a and really give you a look into what each of these departments are about, the programs and the opportunities available in each of them.
The departments and I have been very happy with them. I think people are going to respond to them.
A professor here mentioned that they’ve heard that online videos should never be longer than 90 seconds. These graduate pieces are pushing 3 minutes.
I agree that videos made for mass consumption by anyone, let alone colleges, should be as short as humanly possible. In our YouTube-era of 10 second attention spans, I get that. But, I’ve watched 4,5, even 10 minute videos about a subject that I’m interested in – much like I think a student researching graduate programs would be.
I think you’re less apt to bounce when the video you’re watching is:
- Well produced
- Has interesting content
- Covers a subject of interest to you
I’m interested in what you think – what length do you aim for when producing videos for your institution? Does audience matter?