We’re often asked to post items on our Facebook page that are specific to just one area of the country. Rather than posting them for our fans all over the world, we’ve started targeting specific geographic areas with specific posts. I’m sure most of you know how to do this, but in case you don’t, here’s some knowledge.
When posting a new item, link, etc to your fan page, click on the lock icon that says public and choose custom.
Next, you’ll see a dialog box asking you if you’d like to target by a specific location or language. I haven’t experiemented with language, but that’s something to put in the back pocket and maybe do some language specific updates in the future.
To geo-target your update, first select the country you want to target, then you can select everywhere (hello, Wales!), a state (Hello, Florida!) or a particular city (hello, Cleveland!). It looks like this:
Now, people in Pittsburgh (go, Penguins!) won’t see updates about events or info geared towards our Cleveland fans.
Here’s what it looks like if you’re an admin on the page, you can hover over the lock symbol to see what area you targeted it to.