Of all the social platforms out there, Snapchat has been the one that I haven’t totally wrapped my brain around yet. I get how to use it person to person, and connect with some folks that way, but I haven’t figured out yet how brands, especially colleges and universities, can best use the platform to reach our audiences. Sometimes I even wonder if Snapchat is a place where we should be. Still working on that.
For a few events, I’ve made geofilter images that users can see and put on their snaps when their in a particular location, especially our campus. One thing that Snapchat specifically mentions in their geofilter guidelines is that you have to own the media you’re uploading and that you can’t upload logos.
The no logo thing is especially troublesome for some brands that really rely on our logo as a key way we communicate who we are. I was relieved to see this tweet from Nikki Sunstrum at the University of Michigan.
— Nikki Sunstrum (@nikkisunstrum) June 24, 2015
With that good news, I made a quick Photoshop template you can use for all your Snapchat image needs. It shows you Snapchat’s buffer area and they recommend you shouldn’t create borders. Your image should be a transparent PNG, under 300k and have a size of 1080px wide by 1920 px high.
Here’s a torrent version you can also use.