Snapchat Geofilter Template

snapcodeOf all the social platforms out there, Snapchat has been the one that I haven’t totally wrapped my brain around yet. I get how to use it person to person, and connect with some folks that way, but I haven’t figured out yet how brands, especially colleges and universities, can best use the platform to reach our audiences. Sometimes I even wonder if Snapchat is a place where we should be. Still working on that.

For a few events, I’ve made geofilter images that users can see and put on their snaps when their in a particular location, especially our campus. One thing that Snapchat specifically mentions in their geofilter guidelines is that you have to own the media you’re uploading and that you can’t upload logos.




The no logo thing is especially troublesome for some brands that really rely on our logo as a key way we communicate who we are. I was relieved to see this tweet from Nikki Sunstrum at the University of Michigan.

With that good news, I made a quick Photoshop template you can use for all your Snapchat image needs. It shows you Snapchat’s buffer area and they recommend you shouldn’t create borders. Your image should be a transparent PNG, under 300k and have a size of 1080px wide by 1920 px high.

Here’s a torrent version you can also use.

28 comments

  1. Thank you, thank you, thank you Mike! I’ve submitted several filters and they have all been rejected. I’m going to try again using your awesome template AND our logo.

    1. How do you download to snapchat tho? Im trying to make one for my grad party and it won’t let me download it

  2. Snapchat has the worst technical support. The guidelines are vague and they don’t give specific reasons why the geofilters don’t work. They must have bots do all their work for them.

  3. Did you just submit your template via the Snapchat form, or is there a different way university officials can do this?

  4. anyone wanna make a snapchat geofilter for the town of Fairmont, MN with the word Fairmont on it and image of the lakes? or something similar

    1. Well, that’s the great mystery when it comes to Snapchat. If you are creating a general filter, probably not. The rules seem to be different for filters you pay for.

  5. Hi, your file size is 500 KB when i download it isn’t it supposed to be 300 KB? will this background be transparent

    1. This is a Photoshop template. When you export from Photoshop to a transparent PNG, the size will reduce and be transparent.

  6. Do these filters have an exclusive with photoshop? I use paint.net, i use all the correct dimensions and format etc. under 300kb and still comes back with error code repeating the required sizes. So no

    1. It’s a layer in the photoshop document, just turn the visibility off on the layer before you save our your PNG file.

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