Whether it’s a consistent voice, a set schedule, or just getting approval, internal communications is a challenge in both business and higher education.
In days past, the best way to reach a large audience of people was to use a press release. You could spend hours to craft a message, create quotes, and prepare it for delivery. You’d then send, or even fax, the release to media outlets in the hope they’d pick it up and spread the news for you. Now, it’s different.
Good old KMart. I remember my grandmother taking me there when I was a kid. The blue light specials. The cafe in the back of the store with popcorn and Icees. The only section I really cared about was the toy section. Since then, I don’t think I’ve been in a KMart more than a …