social media

What I’ve Learned from a Million Public Story Views on SnapChat

Last year, I wrote about my experience of getting to 500,000 public story views on Snapchat. While fully acknowledging that I am not Snap’s target demographic, it’s been interesting to watch the rise, dip and potential rise again of this company. This is a critical time for the social media platform, as new networks like …

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What I’ve Learned From 500k Public Story Views

Snapchat certainly hasn’t been getting the press that Instagram and Facebook has lately. When Snap is covered, it’s been about falling stock prices. It’s about how they bungled their redesign and alienated users. It’s fair criticism. Snap didn’t do a great job communicating to users.  It’s had to roll back some of the design elements …

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Snapchat Analytics Are Here, Finally

Snapchat’s been having a rough go of it lately. They’ve just rolled out a newly designed version of their app, to great disdain from its users. They’re unhappy and it’s not clear what long term effect the redesign will have on user growth and engagement. The good news, however, is that after years or waiting,  …

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