Google One Logo

Google is morphing it’s long-standing Google Drive program into a new offering called Google One.

I’ve written for years about cloud storage. It’s been very interesting to watch as prices fall and storage allowances increase.

According to TechCrunch and Fast Company, Google is relaunching its Google Drive product as the new Google One. This new program will continue to offers its 100GB of storage for $2 plan they currently offer, but will add a 200GB plan for $3. The 1TB plan, which sells for $10 per month, will increase to 2TB.

FastCompany wonders if Google One and this new storage offering is the first part of a larger offering.  They say:

This sounds like the start of a broader Google subscription plan that bundles many services together, in a way that might compete with Amazon Prime.

I use Gmail, Google Calendar, Maps, and several of their APIs, and I could be interested in a larger subscription plan. As an iPhone user (and Spotify subscriber), I’m not part of the Android ecosystem so if there are mobile components to this plan, that would mean less to me. One nice part of this new plan, TechCrunch says, is the storage can be shared with family members.

So when can you take advantage of these new plans? That’s not exactly clear. From TechCrunch:

Over the course of the next few months, Google will upgrade all existing storage plans to Google One accounts starting in the U.S., with a global rollout after that. Google also tells me that it will roll out a new Android app to help users manage their plans (not their files).

Speaking of being an iPhone user, I am slightly encouraged to see Apple not falling too far behind in these storage wars. I am happy to pay a dollar a month to backup all the iOS devices in my home. I’m not letting them off the hook though, they have a long way to go to catch up with some of the other players.

Google DriveFREE$1.99$2.99$9.99$9.99
Apple iCloudFREE$0.99$2.99$9.99
Microsoft SkyDriveFREE$1.99$6.99*

Yesterday, Google finally announced its very long rumored Google Drive, basically a big pile of cloud storage. If you have a Gmail account, you can get 5GB of storage for free, which you can sync across devices, computers and the web.

Pretty much like Dropbox.  Except Google-ified.

I’ve been a faithful Dropbox user for a few years now, and it really has become an indispensible part of my workflow. All my things are synced and working on files from home or the office is brain-dead simple. Thanks to Dropbox referrals, I’m currently rocking 20GB of free storage, and depending on what project I’m working on, I am using only a little or a pretty decent part of that allotment.

Google Drive ScreenshotEnter Google Drive. I applied for my account yesteday afternoon and come late evening, I had an email saying it was ready for me. I downloaded the Mac app, which looks and behaves just like Dropbox’s app. After syncing up with the mothership, it downloaded everything that was in my Google Docs folder. Which is OK, I guess, though I didn’t really need it. I use those in Google Docs.

Google Drive works just like Dropbox in that it puts a folder on your computer where you can drag files/folders to and they automatically sync up to your account. I found the uploads to be fast and unobtrusive. I found a way to un-sync my Google Docs, which freed up a little bit of space (I have a lot of Google docs.)

Here a few thoughts…

I like Dropbox’s public folder, where I can put things, right click on them and get a URL that I can share easily with people. That’s been handy for uploading ZIP files, large photos, you name it, it’s been super easy. Just this week, Dropbox added a feature to allow you to create a link to any file in your Dropbox. This is interesting, as it’s not a direct download but a link to Dropbox’s site and users can download your file from there. I saw a comment yesterday on Reddit I believe that said “isn’t this what got Megaupload in trouble?”

That basic functionality is missing, at least right off the bat, in Google Drive. There’s no public folder. To make a document shareable, I have to go to the browser-based version of Drive and select sharing, and much like Google Docs, I can pick people who can see my document or open it up to the whole world. I wish it was a little easier.

My other thoughts were about pricing. With Dropbox, new users get 2GB for free. With Google Drive, users get 5GB for free. Obviously, 5 > 2. But I’ve referred enough people that I’ve got 20GB from Dropbox. 20 > 5. But, Google allows people to buy more space. Isn’t that nice of them.

Buy More Space!

For $2.49 a month, I can get 25GB of storage, and as a bonus, I’ll get 25GB in Gmail as well. That’s a pretty interesting price point. What really caught my eye was for $4.99 a month, I could get 100GB of storage and syncing. That’s a crazy prize. 100GB at Dropbox will run you $19.99 a month. It will be interesting to see if Dropbox lowers their prices in response.

The thing here to remember is that Google has the biggest storage and data network in the world. Dropbox uses Amazon’s S3 service, so there is fixed costs it has when it comes to storage. That 100GB of storage from Amazon will run the average person $10, but at how much data they store, I’m sure they get a huge price break. Still – $4.99. Wow.

And then there’s privacy.

Both Google and Dropbox have had their share of privacy issues recently, and may people are freaked out with Google having access to all kinds of data now that they can use to index and ultimately sell ads against. This tweet from Merlin Mann was interesting.

Merlin Mann Tweet

Yes, if you store your data in Google Drive, they will have access to it. In fact, if you read their TOS, they’ll do more than access it:

That’s kind of scary. Dropbox’s terms are a bit less scary (H/T Jesse Lavery.) Are you willing to trade your info for the convienence of having your files anywhere and everywhere? Something to think about.

TL/DR; Google has free cloud storage, you can pay for more, privacy is something to pay attention to.