When I think of Old Spice, I think of the terribly strong aftershave my grandfather used to year.

Fast forward to today, and Old Spice is killing it when it comes to advertising and social media. Their campaign this week featuring their spokesman (without a shirt, of course) has been great and will likely be the new definition of how to integrate social media into your mainstream advertising. Go and search YouTube for the video responses they posted to questions from Digg, Fark and Reddit users, not to mention dozens of Twitter celebrities driving traffic to them.

Much as we saw Glee-esque parodies by higher ed institutions and their departments appear this Spring, it was just a matter of time until we saw our first Old Spice parody. First out of the gate is the Harold B. Lee Library at Brigham Young University.

Here’s the original Old Spice spot, which is actually a well-produced one-take commercial. Swan dive!

And here’s the parody from BYU:

Good production values, well-written, nicely shot. A very nice promotional spot. It’s nice to see the library have a sense of humor.