They say imitation is the sincerest form of flattery, and this commercial is no different. It’s a spot-on send-up of Apple’s product videos by Stride Gum, complete with white backgrounds, close up product shots and more. If you’re going to do it, do it all the way, and Stride Gum does that here.
I’ll be leading a webinar tomorrow for HigherEdExperts.com, talking about tips and tricks of good video production (often on a tight budget.)
Karine describes the series as:
“Professional Photos, Videos and Live Streams 101″ is a 3-webinar series that will help you learn (or train your campus content contributors on) how to take photos, shoot videos and live stream events like a pro. With tighter budgets and the increasing need for multimedia content, more and more communication, marketing, publication and web professionals are asked to take photos, shoot videos or live stream events without any formal training. This series is designed to offer winning strategies and practical tips to improve the quality of your photos, videos or live streaming events on a shoestring for teams who can’t rely on a professional photographer, videographer or live streaming expert.
I’m just one of three speakers this week, including a great tutorial on campus photography by Judson Copland, Director of Creative Services at Oklahoma Christian University and how to do live streaming by Seth Odell, Communications Associate at the UCLA School of Public Affairs and the host of Higher Ed Live.
If you work with video or photography, there will be a lot to learn. The HigherEdExperts webinars are well-run and the presenters are top-notch (well, Judson and Seth are, for sure.) The prices are affordable, and in addition to the live show, you get access to a recording and handout materials. It’s a good deal, especially if you aren’t able to travel to conferences in this tight budget environment.
And I say Dr. Horrible in the best possible way.
Here’s an admissions video from Yale.
It’s a well-produced, 16-minute (!!) musical production recruiting video full of students, dorms, faculty and even a network news anchor. The coolest part – it was entirely written, recorded, filmed and edited by students. Seriously, watch the whole thing, it’s pretty amazing. The middle part is awesome, showing off campus groups and life.
I didn’t know much about Yale, but after watching this I think I pretty much get what its about and what it can offer students. What a great video.
If you can, watch it full-screen and/or HD.